The numbers
Sydney's median dwelling value was $1,222,718 in August 2026, down 1.4% in the month, 7.1% below its peak and 4.6% lower than a year earlier, on Cotality's index. The average new owner occupier loan in New South Wales was $842,000 in the June quarter on the ABS lending indicators, the highest of any state. And New South Wales lost 21,465 people to other states in the year to December 2025 according to the ABS.
Two kinds of Sydney enquiry
The first is a buyer who wants to buy in Sydney while it is falling, which is a negotiation job and a good one for a buyers agent. The second is a Sydney resident who has given up on buying locally and wants to invest interstate or regionally. Both come through a Sydney campaign, and the record asks which they are on the first screen. The second kind is the subject of rentvestor leads and interstate investor leads.
Why finance decides Sydney enquiries
The largest loans in the country meet the strictest ratios. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads cleared by the PrimeProof screen do. The screen runs before delivery. A lender still decides.
What a Sydney record carries
The record is built around the two questions above and the loan size behind them.
- Buy in Sydney, or buy elsewhere from Sydney
- Budget, borrowing position and existing debt
- Property type and the suburbs or regions considered
- Timing in their own words, and the consent record
Who this is not for
Buyers agents who only act for Sydney purchases and do not want the interstate enquiry. Roughly half of what a Sydney campaign produces is a Sydney resident who wants to buy elsewhere, and the criteria can exclude them, but the volume drops with them.
Other capitals
The other falling capital has its own page under Melbourne property investor leads. Pricing is a fixed cost per verified lead agreed before the campaign runs, with no retainer and no lock in.