The market for new houses
New private houses are still being started in numbers: 27,658 commenced in the March quarter of 2026 on the ABS building activity release, and 10,199 private houses were approved in July alone according to the ABS. The demand side changed on 1 October 2025, when the Home Guarantee Scheme dropped its income limits and place caps and lifted price caps, to $1 million in Brisbane. A 5% deposit first home buyer is now a realistic house and land enquirer.
Two loans in one enquiry
A package buyer needs finance for the land and a construction loan drawn in stages, and the serviceability test runs on the combined figure. Enquirers routinely budget for one and forget the other. The PrimeProof screen runs before delivery on the whole picture; fewer than 5% of leads that clear it fail on finance, against 51.8% of the high income property enquirers we measured. A lender still decides.
What a house and land record carries
The record asks about both halves of the purchase so the first call is about the package rather than the basics.
- Whether they own land already, or want a package
- Deposit and its source, and whether a guarantee scheme applies
- Borrowing position and employment type
- Live in it or rent it out
- Preferred estate or region and a price range for the whole package
- Timing, time stamp and consent record
Related lead types
Apartment and townhouse projects belong under off the plan leads. Estates in south east Queensland draw heavily on migration, which is why the Brisbane property investor leads page carries the migration figures.
Pricing
A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Records are exclusive to you and delivered live into your CRM. Invalid leads are reviewed within five business days and replaced or credited when confirmed.