The Sydney numbers that shape smsf property leads
The ATO counts 672,805 self managed super funds with $1.06 trillion in assets, and 85% of members are 45 or older. A Sydney trustee is weighing property at a gross rental yield of 3.3% and a median of $1,222,718 on Cotality's index, down 4.6% over the year.
New South Wales lost 21,465 people to other states in the year to December 2025, and its population grew 1.2%, on the ABS population release. Fund purchases are a small share of any market, and a Sydney SMSF campaign produces a few well screened enquiries rather than a queue.
What a Sydney record carries
Beyond the fields every record carries, a Sydney campaign for this lead type captures the details that decide the first call.
- Whether the fund exists, and whether it has a corporate trustee
- Approximate balance, and whether the purchase would be cash or borrowed
- Whether an accountant or adviser is already involved
- Residential or commercial, and where in Sydney
- Timing in their own words, and the consent record
What is checked in Sydney
Every enquiry is phone verified by SMS, checked against records already sent to you and screened on finance with up to 98 data points before delivery. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads cleared by the PrimeProof screen do. A lender still decides.
Who this is not for
Buyers agents without an adviser or accountant relationship. A Sydney trustee's first questions are about the fund, and an agent who cannot answer or refer them loses the enquiry before the property comes up.
Pricing
A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to you and delivered live into your CRM. Invalid leads are reviewed within five business days and replaced or credited when confirmed.