The Sydney numbers that shape home buyer leads
The 5% deposit scheme's Sydney cap of $1,500,000 on the government's table sits above the median, so most of the city qualifies. Sydney's median dwelling value was $1,222,718 in August 2026, down 4.6% over the year and 1.4% lower in the month, on Cotality's index. Westpac's survey found 61% of New South Wales first home buyers considering rent-vesting, so a share of first home enquiries are investment enquiries.
New South Wales wrote 20,641 new owner occupier loans in the June quarter of 2026 at an average of $842,000, on the ABS lending indicators. An owner occupier in Sydney is borrowing toward the largest loans in the country, and the finance screen runs before a buyers agent books a single inspection.
What a Sydney record carries
Beyond the fields every record carries, a Sydney campaign for this lead type captures the details that decide the first call.
- Budget, and whether it comes from a lender conversation or a hope
- Borrowing position: pre-approved, spoken to a broker, or neither
- First home or next home
- Suburbs of Sydney and property type
- Timing in their own words, and the consent record
What is checked in Sydney
Every enquiry is phone verified by SMS, checked against records already sent to you and screened on finance with up to 98 data points before delivery. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads cleared by the PrimeProof screen do. A lender still decides.
Who this is not for
Agents who only act for investors. Home buyers in Sydney weigh location and timing over yield, and the first call is a different conversation.
Pricing
A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to you and delivered live into your CRM. Invalid leads are reviewed within five business days and replaced or credited when confirmed.