The Sydney numbers that shape house and land leads
The ABS building activity release counted 27,658 new private houses commenced in the March quarter of 2026, with total starts down 11.2%. New South Wales lost 21,465 people to other states in the year to December 2025, and its population grew 1.2%, on the ABS population release. Estates on the edge of Sydney sell mostly to locals upgrading or buying a first home.
The 5% deposit scheme's Sydney cap of $1,500,000 on the government's table sits above the median, so most of the city qualifies. A package buyer needs finance for the land and a construction loan drawn in stages. The screen tests the combined figure against New South Wales's $842,000 average loan on the ABS lending indicators.
What a Sydney record carries
Beyond the fields every record carries, a Sydney campaign for this lead type captures the details that decide the first call.
- Land already owned, or a package
- Deposit and its source, and whether a scheme applies
- Borrowing position and employment type
- Live in it or rent it out
- Preferred estates or corridors around Sydney
- Timing, time stamp and consent record
What is checked in Sydney
Every enquiry is phone verified by SMS, checked against records already sent to you and screened on finance with up to 98 data points before delivery. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads cleared by the PrimeProof screen do. A lender still decides.
Who this is not for
Builders who cannot handle a first home buyer's paperwork. A large share of Sydney house and land enquiries are first home buyers under the scheme, and the first call is about deposits and eligibility.
Pricing
A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to you and delivered live into your CRM. Invalid leads are reviewed within five business days and replaced or credited when confirmed.