The pool a firm is fishing in
There are 2.3 million individual housing investors in Australia, roughly 10% of the working-age population, and around 70% own a single property, on the RBA's May 2026 data. The firm's customer is the one-property investor who wants to become a two- or three-property investor. Cotality's chart pack values the housing market at $12.4 trillion across 11.5 million dwellings, and almost none of that is held by portfolio builders yet.
Volume against quality
An investment firm with a sales floor needs a steady flow, and a steady flow of unscreened enquiries burns the floor out. Of high income property enquirers we measured, 51.8% fail on finance; fewer than 5% of leads cleared by PrimeProof do. Volume rises in steps, only once the leads at the current level are holding up. We do not promise a volume, because volume depends on your criteria and your market.
What a firm's record carries
The record is built for a strategy conversation rather than a single listing.
- Existing property and debt, and whether this would be a first investment
- Income type and borrowing position
- Goal in their own words: income, growth, retirement
- States they would consider, and comfort with interstate purchases
- Timing, time stamp and consent record
Related lead types
Firms adding a commercial offer are covered under commercial property investor leads. Firms with an adviser arm who take fund enquiries should read SMSF property leads.
Who this is not for
Firms that cannot describe what a qualified enquiry means to them. The campaign is built on your criteria, and a firm with none gets a flow it cannot use. Write down the income, debt and goal that make an enquiry worth a strategy call before the campaign starts.
Pricing
A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to your firm. Invalid leads are reviewed within five business days and replaced or credited when confirmed.