The Sydney numbers that shape property investment company leads
There are 2.3 million individual housing investors in Australia, roughly 10% of the working-age population, and around 70% own a single property, on the RBA's May 2026 data. The Sydney investor a firm wants is the one-property owner ready for a second.
Sydney's median dwelling value was $1,222,718 in August 2026, down 4.6% over the year and 1.4% lower in the month, on Cotality's index. New South Wales lost 21,465 people to other states in the year to December 2025, and its population grew 1.2%, on the ABS population release. A Sydney campaign for a firm balances volume against screening. Fewer than 5% of leads cleared by PrimeProof fail on finance, and volume rises in steps once the leads at each level hold up.
What a Sydney record carries
Beyond the fields every record carries, a Sydney campaign for this lead type captures the details that decide the first call.
- Existing property and debt, and whether this would be a first investment
- Income type and borrowing position
- Goal in their own words: income, growth, retirement
- Interest in Sydney, the state, or anywhere
- Timing, time stamp and consent record
What is checked in Sydney
Every enquiry is phone verified by SMS, checked against records already sent to you and screened on finance with up to 98 data points before delivery. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads cleared by the PrimeProof screen do. A lender still decides.
Who this is not for
Firms with a sales floor to feed and no criteria. A Sydney campaign built on no definition of a qualified enquiry produces a flow the floor burns out on.
Pricing
A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to you and delivered live into your CRM. Invalid leads are reviewed within five business days and replaced or credited when confirmed.