The Sydney numbers that shape off the plan leads
Higher density building starts fell 20.7% to 19,116 in the March quarter of 2026 on the ABS building activity release, so a Sydney project reaching presales is selling into scarcity. Sydney's median dwelling value was $1,222,718 in August 2026, down 4.6% over the year and 1.4% lower in the month, on Cotality's index.
New South Wales lost 21,465 people to other states in the year to December 2025, and its population grew 1.2%, on the ABS population release. An off the plan buyer signs now and settles later, and in Sydney a falling market makes the valuation at settlement the risk. The finance screen tests whether they qualify today.
What a Sydney record carries
Beyond the fields every record carries, a Sydney campaign for this lead type captures the details that decide the first call.
- Deposit available and its source
- Borrowing position: pre-approved, spoken to a broker, or neither
- Live in, hold, or both over time
- Project type and preferred parts of Sydney
- Comfort with a long settlement, and the consent record
What is checked in Sydney
Every enquiry is phone verified by SMS, checked against records already sent to you and screened on finance with up to 98 data points before delivery. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads cleared by the PrimeProof screen do. A lender still decides.
Who this is not for
Developers who want unscreened presale registrations. A Sydney campaign here delivers fewer buyers and more who will still qualify at settlement.
Pricing
A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to you and delivered live into your CRM. Invalid leads are reviewed within five business days and replaced or credited when confirmed.