Why do property leads stall after the first call?
Our published figure is 51.8%. That is the share of high income property enquirers who fail on finance. On paper they look right. Solid income, clear intent, a suburb already in mind. Then the numbers come back and the deal is gone.
For a buyers agent, that loss is hidden. You have run the discovery call. You may have pulled stock and booked inspections. The cost sits in your diary, not in your ad spend.
Most suppliers still count that enquiry as delivered. It was real. It answered the phone. It wanted an investment property. The filter just never asked the one question that decides the deal. The group this happens to most is described under high income property investor leads.
What is a property investment lead?
It is a person who has enquired about buying an investment property, with their contact details and their answers attached. It is not a scraped list. It is not a database of owners bought by the row. Someone filled in a form and asked to be called.
The word qualified does a lot of work in this market. It is worth asking any supplier what they mean by it. Sometimes it means the person picked an option from a menu. Sometimes it means a human rang them and wrote down what they said. The gap between those two shows up in your close rate, not on the invoice.
What we check before a lead is sent
We use up to 98 data points to verify an enquiry. Every lead is phone verified by SMS. We check each one against leads already sent, so you do not pay twice for the same name.
The finance screen is the part that matters here. We call it PrimeProof. On leads that clear it, our published failure rate is under 5%.
We do not approve anyone. A broker or a lender does that. Our job is to keep the clear non starters off your calendar.
How does pay per lead pricing work?
You agree a fixed price per lead before a campaign runs. There is no retainer and no lock-in. You pay for leads, not for a monthly fee with a report attached. What moves the price is covered under how much property investment leads cost.
Invalid leads are reviewed within five business days. If a lead is confirmed invalid, we replace it or credit it.
We do not promise volume and we do not promise a close rate. Both depend on your market and on how fast you call back. What we control is what lands in your system.
A property buyer is not a mortgage file
PrimeLeads works across mortgage refinance, insurance, property, solar, real estate and B2B. Property has its own shape.
A refinance enquiry turns on one decision. Property investment leads turn on several: budget, borrowing power, state, property type and timing. A buyers agent needs all of that before a first meeting is worth booking, which is why the page on buyers agent lead generation exists. Buyers agents who also act for owner occupiers can read about home buyer leads.
Leads are exclusive. You are not ringing a name that three other firms bought this morning. Exclusive here means yours, not shared across a panel of five.
How the pipeline runs
Every campaign follows the same path, then gets tuned each week on live data. The same pipeline serves investment firms and developers, described under property lead generation.
Weekly optimisation is the step that pays for itself. The first month of any campaign is a guess about which suburbs, price points and ad angles pull the right enquirer. The data corrects the guess. Budget moves to what is working and away from what is not.
- Lead capture and qualification against the criteria you set
- Phone verification by SMS at the point of enquiry
- Duplicate checking against leads we have already sent you
- Finance screening through PrimeProof
- Live delivery into your CRM, not a spreadsheet on Friday
- Weekly optimisation and scaling as the numbers come in
What should you ask a lead supplier?
Most of this market sells on the word exclusive and the word qualified. Neither is defined anywhere.
Property is not solar or insurance. The buyer needs several hundred thousand dollars they may not have, so the finance answer matters more than any other. If a supplier cannot give you one, that is the answer.
These six questions get you something you can compare.
- Is the lead exclusive, and for how long?
- Was the phone number verified, or just typed into a form?
- What was checked on the finance side, and what did the enquirer simply claim?
- How fast does the lead reach my CRM after the form is filled?
- Who reviews a lead I dispute, and inside what window?
- Is the data stored in Australia?