Why buyers agent leads fail after the first call
Our published figure is 51.8%. That is the share of high income property enquirers who fail on finance. They sound right on the discovery call: clear intent, a suburb in mind, a budget that fits. Then the borrowing numbers come back and the search is over. For a buyers agent the cost of that lead is hidden. It sits in your diary, in the stock you pulled and the inspections you booked, and no supplier counts it against the lead.
What a buyers agent needs in a lead
A buyers agent needs more from a record than a real estate agent does, because the buyer has to be able to complete. These are the fields we build a buyers agent campaign around.
- Budget, and whether it is a figure they were given or one they hope for
- Borrowing position: pre-approved, spoken to a broker, or neither
- State and postcode, plus the areas they are willing to consider
- Property type, and whether the purchase is to live in or to hold
- Timing, in the enquirer's own words
- The time stamp and the consent record for the enquiry
What we check before delivery
Every enquiry is phone verified by SMS at the point it comes in. Each record is checked against leads already sent to you, so the same person is not a second charge. The finance screen we call PrimeProof runs before delivery; on leads that clear it, our published failure rate is under 5%. We use up to 98 data points across those checks.
We do not approve anyone. A broker or a lender does that. Our job is to keep the clear non starters off your calendar.
Investors, owner occupiers, or both
Most buyers agents act for both. The finance problem is the same in each case, and so is the screen. If a fair share of your work is owner occupiers, the page on home buyer leads covers what changes in the record. What a pre-qualified record means in practice is under what is a pre-qualified property lead.
How the campaign runs
Capture against the criteria you set, verification, duplicate checking, live delivery into your CRM, then a weekly loop that moves spend toward the sources producing enquiries that answered the phone. The same pipeline runs for investment firms and developers, described under property lead generation.
Pricing, and what we do not promise
The price is a fixed cost per lead agreed before the campaign runs. No retainer, no lock in. Invalid leads are reviewed within five business days, and confirmed invalid leads are replaced or credited. Leads are exclusive to you, and what that means in practice is under exclusive property investment leads. We do not promise volume and we do not promise a close rate, because both depend on your market and on how fast you call back.