Owner occupier, investor, or both
Many buyers agents act for both, and the enquiry forms look similar from outside. The difference is in the questions. An owner occupier is buying a place to live, so location, property type and timing carry more weight than yield. A first home buyer usually has less certainty about borrowing power than a second time buyer, which is where the finance screen earns its keep. First time buyers who keep renting and buy an investment instead are a third kind, covered under rentvestor leads; in Victoria the same buyers reach a buyers advocate.
What a home buyer record carries
The record is built around the questions a buyers agent would otherwise ask on the first call.
- Budget, and whether it comes from a lender conversation or a hope
- Borrowing position: pre-approved, spoken to a broker, or neither
- First home or next home
- State, postcode and the areas they would consider
- Property type and timing, in their own words
- The time stamp and consent record for the enquiry
Finance first, then the search
Our published figure for high income property enquirers who fail on finance is 51.8%. Home buyers are no safer than investors on that score. The PrimeProof screen runs before delivery; on leads that clear it, fewer than 5% fail. That is not an approval, which only a broker or a lender can give. It is the difference between a first meeting and a first disappointment.
Exclusive, verified, delivered live
Every enquiry is phone verified by SMS at the point of enquiry and checked against records already sent to you. It is delivered live into your CRM, and it goes to you alone. How buyers agents fit these leads alongside referrals and their own marketing is under how do buyers agents get leads.
Pricing
A fixed cost per lead agreed before the campaign runs, with no retainer and no lock in. Invalid leads are reviewed within five business days and replaced or credited when confirmed. If your work is mostly investors, the page on buyers agent lead generation describes that record instead.