What we do in property
Property is one of six verticals we run, alongside mortgage refinance, insurance, solar, real estate and B2B. In each one the process is the same: lead capture and qualification, phone verification by SMS, duplicate checking, delivery into the client's CRM, then weekly optimisation and scaling. Every lead is exclusive, and the price is a fixed cost per lead agreed before anything runs, with no retainer and no lock in.
The figures we publish
Three numbers come from our own traffic, and they are the only numbers we publish. 51.8% of high income property enquirers fail on finance. Fewer than 5% of PrimeProof cleared leads fail. Up to 98 data points are used in verification. The first of those is the reason this site exists. We do not publish a price per lead, the names of the businesses we work with, volume promises or close rates.
What this site is for
Buyers agents, investment firms and developers comparing lead suppliers need a plain account of why property enquiries fail and what a supplier can check before sending one. That is what these pages give. If you want pricing for your own criteria, use the enquiry form and we will come back to you.