What is being sold, and how little of it
Higher density building has slowed hard. New private sector other residential commencements fell 20.7% to 19,116 dwellings in the March quarter of 2026 on the ABS building activity release, and only 7,119 private dwellings other than houses were approved in July on the ABS approvals release. A project that reaches presales in this market is selling into scarcity, and the buyers who enquire are comparing few alternatives.
The settlement problem
An off the plan buyer signs now and settles in a year or more. Rates, values and their own income can all move in between. A campaign that only checks the buyer's interest fills a project with contracts that fall over at valuation. Our finance screen, PrimeProof, runs before the lead is sent. Of high income property enquirers we measured, 51.8% fail on finance; fewer than 5% of leads cleared by the screen do. It is not an approval, and no lender gives one a year out. It removes the enquirers who could not qualify today.
What an off the plan record carries
The record is built for a sales team that needs to know whether the buyer can hold a deposit for a long settlement.
- Deposit available and its source
- Borrowing position: pre-approved, spoken to a broker, or neither
- Whether the purchase is to live in, to hold, or both over time
- Preferred state and project type: apartment, townhouse, land
- Timing in their own words, and comfort with a long settlement
- The time stamp and consent record
Related lead types
Projects selling land and build packages rather than apartments belong under house and land leads. Buyers arriving from other states, which many project campaigns depend on, are covered under interstate investor leads.
Pricing
A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to your project, phone verified by SMS and checked for duplicates. Invalid leads are reviewed within five business days and replaced or credited when confirmed.