The Sydney numbers that shape high income property investor leads
Of high income property enquirers we measured, 51.8% failed on finance. New South Wales wrote 20,641 new owner occupier loans in the June quarter of 2026 at an average of $842,000, on the ABS lending indicators. On the largest loans in the country the ratio limits bite hardest. Since February 2026 APRA has capped loans at six or more times income to 20% of new investor lending.
Sydney's median dwelling value was $1,222,718 in August 2026, down 4.6% over the year and 1.4% lower in the month, on Cotality's index. A high earner in Sydney with a large home loan and a car loan can fail the ratio on paper while looking wealthy in the room. That is why the screen runs before delivery, and why fewer than 5% of cleared leads fail.
What a Sydney record carries
Beyond the fields every record carries, a Sydney campaign for this lead type captures the details that decide the first call.
- Income type: salaried, bonus heavy, or self employed
- Existing property and debt, including the home loan
- Borrowing position: pre-approved, spoken to a broker, or neither
- Budget, structure in their own words, and the parts of Sydney considered
- Timing, time stamp and consent record
What is checked in Sydney
Every enquiry is phone verified by SMS, checked against records already sent to you and screened on finance with up to 98 data points before delivery. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads cleared by the PrimeProof screen do. A lender still decides.
Who this is not for
Firms that want volume over quality. High income enquiries in Sydney are fewer and each takes a longer first call, because the finance picture is more complex, not less.
Pricing
A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to you and delivered live into your CRM. Invalid leads are reviewed within five business days and replaced or credited when confirmed.