The numbers
Brisbane's median dwelling value was $1,080,142 in August 2026, up 10.8% over the year, on Cotality's index. Queensland gained 16,528 people from other states in the year to December 2025 and grew 1.6% overall, on the ABS population release. And the expanded Home Guarantee Scheme lifted Brisbane's price cap to $1 million from 1 October 2025, so first home buyers are competing for the same stock.
Who is enquiring
Interstate investors, mostly from New South Wales and Victoria, following the migration and the growth. Local investors who have watched values pass Melbourne's. And first time buyers, including the 52% of Queensland first home buyers that Westpac's report found considering rent-vesting. Estates on the city's edge draw a further set, covered under house and land leads.
Finance in a rising market
Rising values stretch budgets faster than incomes, and a buyer who qualified in January may not in September. Of high income property enquirers we measured, 51.8% fail on finance; fewer than 5% of leads cleared by the PrimeProof screen do. The screen runs before delivery.
What a Brisbane record carries
The record captures where the enquirer is coming from and whether they can buy here.
- Home state and whether they have been to the suburbs they name
- Budget, borrowing position and existing property
- Property type: established, new build, or house and land
- Timing in their own words, and the consent record
Who this is not for
Agents without south east Queensland coverage. Brisbane enquiries spill into the Gold Coast, the Sunshine Coast and the growth corridors between them, and an agent who cannot inspect there will lose the enquiry to one who can.
Who this is not for
Agents who cannot handle interstate clients. Most Brisbane enquiries come from people who live in Sydney or Melbourne and will never see the property before they buy it. The work is inspection, reporting and reassurance at a distance, and an agent set up for local walk-ins will find it hard.
Other markets
Investors weighing Brisbane against other destinations are covered under interstate investor leads. Pricing is a fixed cost per verified lead agreed before the campaign runs, with no retainer and no lock in.