The Melbourne numbers that shape off the plan leads
Higher density building starts fell 20.7% to 19,116 in the March quarter of 2026 on the ABS building activity release, so a Melbourne project reaching presales is selling into scarcity. Melbourne's median dwelling value was $786,718 in August 2026, down 4.7% over the year and 1.1% lower in the month, on Cotality's index.
Victoria lost 685 people to other states in the year to December 2025, and its population grew 1.7%, on the ABS population release. An off the plan buyer signs now and settles later, and in Melbourne a falling market makes the valuation at settlement the risk. The finance screen tests whether they qualify today.
What a Melbourne record carries
Beyond the fields every record carries, a Melbourne campaign for this lead type captures the details that decide the first call.
- Deposit available and its source
- Borrowing position: pre-approved, spoken to a broker, or neither
- Live in, hold, or both over time
- Project type and preferred parts of Melbourne
- Comfort with a long settlement, and the consent record
What is checked in Melbourne
Before a Melbourne record reaches your CRM it has passed three checks. The mobile was verified by SMS, the record was matched against everything already sent to you, and the enquiry was screened on finance with up to 98 data points. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads that clear the screen do. The screen is not an approval.
Who this is not for
Developers who want unscreened presale registrations. A Melbourne campaign here delivers fewer buyers and more who will still qualify at settlement.
Pricing
The price is a fixed cost per verified lead, agreed before anything runs. There is no retainer and no lock in. Records are exclusive to you and arrive live in your CRM. A lead that turns out to be wrong is reviewed within five business days and replaced or credited when confirmed.