The Brisbane numbers that shape house and land leads
The ABS building activity release counted 27,658 new private houses commenced in the March quarter of 2026, with total starts down 11.2%. Queensland gained 16,528 people from other states in the year to December 2025, and its population grew 1.6%, on the ABS population release. Estates on the edge of Brisbane are where a share of those arrivals end up.
The 5% deposit scheme's Brisbane cap of $1,000,000 on the government's table sits below the median, so eligibility depends on the property as much as the buyer. A package buyer needs finance for the land and a construction loan drawn in stages. The screen tests the combined figure against Queensland's $751,000 average loan on the ABS lending indicators.
What a Brisbane record carries
Beyond the fields every record carries, a Brisbane campaign for this lead type captures the details that decide the first call.
- Land already owned, or a package
- Deposit and its source, and whether a scheme applies
- Borrowing position and employment type
- Live in it or rent it out
- Preferred estates or corridors around Brisbane
- Timing, time stamp and consent record
What is checked in Brisbane
Every enquiry is phone verified by SMS, checked against records already sent to you and screened on finance with up to 98 data points before delivery. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads cleared by the PrimeProof screen do. A lender still decides.
Who this is not for
Builders who cannot handle a first home buyer's paperwork. A large share of Brisbane house and land enquiries are first home buyers under the scheme, and the first call is about deposits and eligibility.
Pricing
A fixed cost per verified lead agreed before the campaign runs, no retainer, no lock in. Every record is exclusive to you and delivered live into your CRM. Invalid leads are reviewed within five business days and replaced or credited when confirmed.