The Melbourne numbers that shape house and land leads
The ABS building activity release counted 27,658 new private houses commenced in the March quarter of 2026, with total starts down 11.2%. Victoria lost 685 people to other states in the year to December 2025, and its population grew 1.7%, on the ABS population release. Estates on the edge of Melbourne sell mostly to locals upgrading or buying a first home.
The 5% deposit scheme's Melbourne cap of $950,000 on the government's table sits above the median, so most of the city qualifies. A package buyer needs finance for the land and a construction loan drawn in stages. The screen tests the combined figure against Victoria's $664,000 average loan on the ABS lending indicators.
What a Melbourne record carries
Beyond the fields every record carries, a Melbourne campaign for this lead type captures the details that decide the first call.
- Land already owned, or a package
- Deposit and its source, and whether a scheme applies
- Borrowing position and employment type
- Live in it or rent it out
- Preferred estates or corridors around Melbourne
- Timing, time stamp and consent record
What is checked in Melbourne
Before a Melbourne record reaches your CRM it has passed three checks. The mobile was verified by SMS, the record was matched against everything already sent to you, and the enquiry was screened on finance with up to 98 data points. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads that clear the screen do. The screen is not an approval.
Who this is not for
Builders who cannot handle a first home buyer's paperwork. A large share of Melbourne house and land enquiries are first home buyers under the scheme, and the first call is about deposits and eligibility.
Pricing
The price is a fixed cost per verified lead, agreed before anything runs. There is no retainer and no lock in. Records are exclusive to you and arrive live in your CRM. A lead that turns out to be wrong is reviewed within five business days and replaced or credited when confirmed.