The Melbourne market this campaign sells into
Melbourne's median dwelling value was $786,718 in August 2026, down 4.7% over the year and 1.1% lower in the month, on Cotality's index. A falling Melbourne market is a buyer's market, which is where a buyers agent earns the fee: the client has choice and needs someone to use it well.
Victoria lost 685 people to other states in the year to December 2025, and its population grew 1.7%, on the ABS population release. Victoria wrote 23,539 new owner occupier loans in the June quarter of 2026 at an average of $664,000, on the ABS lending indicators. Of high income property enquirers we measured, 51.8% fail on finance, and a Melbourne buyers agent who pulls stock for one of them has paid for the research twice.
Criteria for a Melbourne campaign
The criteria decide what counts as a lead and what is billed. For Melbourne the ones that matter are these.
- Budget, and whether it came from a lender conversation
- Borrowing position: pre-approved, spoken to a broker, or neither
- Suburbs of Melbourne under consideration
- Live in, hold, or rent-vest
- Timing in their own words, and the consent record
Verification and screening in Melbourne
Before a Melbourne record reaches your CRM it has passed three checks. The mobile was verified by SMS, the record was matched against everything already sent to you, and the enquiry was screened on finance with up to 98 data points. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads that clear the screen do. The screen is not an approval.
Who this is not for
Agents who cannot take a first call within the hour. A Melbourne buyer is comparing agents the same afternoon, and an enquiry that waits until the evening has usually chosen someone else.
Pricing
The price is a fixed cost per verified lead, agreed before anything runs. There is no retainer and no lock in. Records are exclusive to you and arrive live in your CRM. A lead that turns out to be wrong is reviewed within five business days and replaced or credited when confirmed.