The Darwin numbers that shape property investment company leads
There are 2.3 million individual housing investors in Australia, roughly 10% of the working-age population, and around 70% own a single property, on the RBA's May 2026 data. The Darwin investor a firm wants is the one-property owner ready for a second.
Darwin's median dwelling value was $647,259 in August 2026, up 14.6% over the year and still rising, 0.6% in the month, on Cotality's index. The Northern Territory lost 1,228 people to other states in the year to December 2025, and its population grew 1.6%, on the ABS population release. A Darwin campaign for a firm balances volume against screening. Fewer than 5% of leads cleared by PrimeProof fail on finance, and volume rises in steps once the leads at each level hold up.
What a Darwin record carries
Beyond the fields every record carries, a Darwin campaign for this lead type captures the details that decide the first call.
- Existing property and debt, and whether this would be a first investment
- Income type and borrowing position
- Goal in their own words: income, growth, retirement
- Interest in Darwin, the state, or anywhere
- Timing, time stamp and consent record
What is checked in Darwin
Before a Darwin record reaches your CRM it has passed three checks. The mobile was verified by SMS, the record was matched against everything already sent to you, and the enquiry was screened on finance with up to 98 data points. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads that clear the screen do. The screen is not an approval.
Who this is not for
Firms with a sales floor to feed and no criteria. A Darwin campaign built on no definition of a qualified enquiry produces a flow the floor burns out on.
Pricing
The price is a fixed cost per verified lead, agreed before anything runs. There is no retainer and no lock in. Records are exclusive to you and arrive live in your CRM. A lead that turns out to be wrong is reviewed within five business days and replaced or credited when confirmed.