The Melbourne numbers that shape home buyer leads
The 5% deposit scheme's Melbourne cap of $950,000 on the government's table sits above the median, so most of the city qualifies. Melbourne's median dwelling value was $786,718 in August 2026, down 4.7% over the year and 1.1% lower in the month, on Cotality's index. Westpac's survey found 54% of Victoria first home buyers considering rent-vesting, so a share of first home enquiries are investment enquiries.
Victoria wrote 23,539 new owner occupier loans in the June quarter of 2026 at an average of $664,000, on the ABS lending indicators. An owner occupier in Melbourne is borrowing toward mid-sized loans, and the finance screen runs before a buyers agent books a single inspection.
What a Melbourne record carries
Beyond the fields every record carries, a Melbourne campaign for this lead type captures the details that decide the first call.
- Budget, and whether it comes from a lender conversation or a hope
- Borrowing position: pre-approved, spoken to a broker, or neither
- First home or next home
- Suburbs of Melbourne and property type
- Timing in their own words, and the consent record
What is checked in Melbourne
Before a Melbourne record reaches your CRM it has passed three checks. The mobile was verified by SMS, the record was matched against everything already sent to you, and the enquiry was screened on finance with up to 98 data points. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads that clear the screen do. The screen is not an approval.
Who this is not for
Agents who only act for investors. Home buyers in Melbourne weigh location and timing over yield, and the first call is a different conversation.
Pricing
The price is a fixed cost per verified lead, agreed before anything runs. There is no retainer and no lock in. Records are exclusive to you and arrive live in your CRM. A lead that turns out to be wrong is reviewed within five business days and replaced or credited when confirmed.