The Melbourne market this campaign sells into
Melbourne's median dwelling value was $786,718 in August 2026, down 4.7% over the year and 1.1% lower in the month, on Cotality's index. Victoria lost 685 people to other states in the year to December 2025, and its population grew 1.7%, on the ABS population release. Firms selling Melbourne stock are selling mostly to locals and to investors reading the index from elsewhere.
There are 2.3 million individual housing investors in Australia on the RBA's May 2026 data, and around 70% own one property. A Melbourne campaign for a firm or developer finds the ones ready for a second, and screens them on finance before delivery.
Criteria for a Melbourne campaign
The criteria decide what counts as a lead and what is billed. For Melbourne the ones that matter are these.
- Existing property and debt, and whether this is a first investment
- Income type and borrowing position
- Interest in Melbourne specifically, or the state, or anywhere
- Property type and price band that fits your stock
- Timing, time stamp and consent record
Verification and screening in Melbourne
Before a Melbourne record reaches your CRM it has passed three checks. The mobile was verified by SMS, the record was matched against everything already sent to you, and the enquiry was screened on finance with up to 98 data points. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads that clear the screen do. The screen is not an approval.
Who this is not for
Firms that cannot describe what a qualified enquiry means to them. A Melbourne campaign is built on your criteria, and a firm with none gets a flow it cannot use.
Pricing
The price is a fixed cost per verified lead, agreed before anything runs. There is no retainer and no lock in. Records are exclusive to you and arrive live in your CRM. A lead that turns out to be wrong is reviewed within five business days and replaced or credited when confirmed.