The Melbourne numbers that shape exclusive property investment leads
Investors took out 52,599 new loans in the June quarter of 2026, down 8.6%, on the ABS lending indicators. Fewer borrowers means more Melbourne firms competing for each one, which is what makes a shared record worse every year.
Melbourne's median dwelling value was $786,718 in August 2026, down 4.7% over the year and 1.1% lower in the month, on Cotality's index. An exclusive Melbourne enquiry is in your CRM and in nobody else's, and the first call starts where the enquiry left off rather than with an apology.
What a Melbourne record carries
Beyond the fields every record carries, a Melbourne campaign for this lead type captures the details that decide the first call.
- A campaign that runs for you alone, scoped to Melbourne
- Verification by SMS and a duplicate check against records already sent to you
- No shared pool, so nothing to resell later as aged data
- Delivery into one CRM, yours
- Consent captured at the point of enquiry
What is checked in Melbourne
Before a Melbourne record reaches your CRM it has passed three checks. The mobile was verified by SMS, the record was matched against everything already sent to you, and the enquiry was screened on finance with up to 98 data points. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads that clear the screen do. The screen is not an approval.
Who this is not for
Firms buying on price alone. An exclusive Melbourne enquiry costs more per record than a shared one because it was produced for you.
Pricing
The price is a fixed cost per verified lead, agreed before anything runs. There is no retainer and no lock in. Records are exclusive to you and arrive live in your CRM. A lead that turns out to be wrong is reviewed within five business days and replaced or credited when confirmed.