The Darwin numbers that shape smsf property leads
The ATO counts 672,805 self managed super funds with $1.06 trillion in assets, and 85% of members are 45 or older. A Darwin trustee is weighing property at a gross rental yield of 6.3% and a median of $647,259 on Cotality's index, up 14.6% over the year.
The Northern Territory lost 1,228 people to other states in the year to December 2025, and its population grew 1.6%, on the ABS population release. Fund purchases are a small share of any market, and a Darwin SMSF campaign produces a few well screened enquiries rather than a queue.
What a Darwin record carries
Beyond the fields every record carries, a Darwin campaign for this lead type captures the details that decide the first call.
- Whether the fund exists, and whether it has a corporate trustee
- Approximate balance, and whether the purchase would be cash or borrowed
- Whether an accountant or adviser is already involved
- Residential or commercial, and where in Darwin
- Timing in their own words, and the consent record
What is checked in Darwin
Before a Darwin record reaches your CRM it has passed three checks. The mobile was verified by SMS, the record was matched against everything already sent to you, and the enquiry was screened on finance with up to 98 data points. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads that clear the screen do. The screen is not an approval.
Who this is not for
Buyers agents without an adviser or accountant relationship. A Darwin trustee's first questions are about the fund, and an agent who cannot answer or refer them loses the enquiry before the property comes up.
Pricing
The price is a fixed cost per verified lead, agreed before anything runs. There is no retainer and no lock in. Records are exclusive to you and arrive live in your CRM. A lead that turns out to be wrong is reviewed within five business days and replaced or credited when confirmed.