The Darwin numbers that shape high income property investor leads
Of high income property enquirers we measured, 51.8% failed on finance. The Northern Territory wrote 610 new owner occupier loans in the June quarter of 2026 at an average of $545,000, on the ABS lending indicators. On the smallest loans in the country the ratio limits bite hardest. Since February 2026 APRA has capped loans at six or more times income to 20% of new investor lending.
Darwin's median dwelling value was $647,259 in August 2026, up 14.6% over the year and still rising, 0.6% in the month, on Cotality's index. A high earner in Darwin with a large home loan and a car loan can fail the ratio on paper while looking wealthy in the room. That is why the screen runs before delivery, and why fewer than 5% of cleared leads fail.
What a Darwin record carries
Beyond the fields every record carries, a Darwin campaign for this lead type captures the details that decide the first call.
- Income type: salaried, bonus heavy, or self employed
- Existing property and debt, including the home loan
- Borrowing position: pre-approved, spoken to a broker, or neither
- Budget, structure in their own words, and the parts of Darwin considered
- Timing, time stamp and consent record
What is checked in Darwin
Before a Darwin record reaches your CRM it has passed three checks. The mobile was verified by SMS, the record was matched against everything already sent to you, and the enquiry was screened on finance with up to 98 data points. Of high income property enquirers we measured, 51.8% fail on finance. Fewer than 5% of leads that clear the screen do. The screen is not an approval.
Who this is not for
Firms that want volume over quality. High income enquiries in Darwin are fewer and each takes a longer first call, because the finance picture is more complex, not less.
Pricing
The price is a fixed cost per verified lead, agreed before anything runs. There is no retainer and no lock in. Records are exclusive to you and arrive live in your CRM. A lead that turns out to be wrong is reviewed within five business days and replaced or credited when confirmed.